The B Corp Beauty Coalition is born: B Corps form a coalition to improve the social and environmental practices of the beauty industry and raise awareness of sustainable beauty.

We are excited to announce the launch of the B Corp Beauty Coalition, an alliance of 26 B Corps from 3 continents, with the goal of joining forces and working together to improve the sustainability standards of the beauty industry.

Following our vision People & Planet First, we decided early on to commit to this important project and be one of the companies on the Founding Team.


“The world and the players of beauty join together to work towards a more balanced and sustainable future, this is a strong signal of change … this is doing responsible business … this is the true essence of beauty”,

President & CEO N&B Domenico Scordari.

The mission of the coalition is to enable collaboration and exchange between companies: to identify and share best practices, implement improvement actions and publish their results; to help beauty customers more easily choose brands and companies that operate ethically and sustainably; and to influence the industry by triggering broader changes that can ultimately improve its social and environmental footprint.



The coalition’s vision is to produce “beauty for the common good”- cit N&B-.

As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry andconcluded our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment.

So we decided to support and be at the forefront of the coalition’s emergence … “we are in fact one of the seven founding companies of 𝐁 𝐂𝐎𝐑𝐏 𝐁𝐄𝐀𝐔𝐓𝐘 𝐂𝐎𝐀𝐋𝐈𝐓𝐈𝐎𝐍”. “We believe in the union of forces and resources to offer tangible benefits to consumers and stakeholders of beauty, to People and the Planet that we have always placed in the first place in our actions” explains the President Domenico Scordari.

We are proud to support and share the vision of BeautyForGood, creating beauty while respecting People and the Planet!

“Specifically, we are committed to investing our time and efforts to improve four key issues that affect everyone and everything: the ‘sourcing and sustainability of ingredients; greener logistics; packaging accountability; and consistent and clear external messaging that customers can understand and trust. The work has already begun, and we will welcome other certified B Corps to add their talents and input as we move forward,” adds Shaun Russell, founder of Skandinavisk, and co-founding member of the B Corp Beauty Coalition.

Kim Coupounas, global ambassador for B Lab, the nonprofit organization behind the B Corporation certification method, says, “It’s very encouraging to see these visionary B Corps join forces to create the B Corp Beauty Coalition and share their knowledge and best practices with each other and the world.
Given that the corporate sector is solely responsible for much of the negative impacts of climate change and systemic inequalities we face today, this kind of industry-wide pre-competitive collaboration is needed now more than ever.

“The coalition’s work will greatly accelerate the beauty and personal care industry’s – and our economy’s – transition to a just, regenerative, carbon-free future.” Katie Hill, executive director of B Lab Europe added: “The B Corp Beauty Coalition brings together B Corps from around the world in the beauty and cosmetics industry to address common challenges, such as responsible packaging and sustainable supply chains with low environmental impact. However, this work has relevance and reach far beyond the market itself, as it fundamentally addresses a broader purpose of addressing complex issues.
B Lab Europe sees this as proactive leadership: the B Corps movement paves the way for many others in various other sectors and is an incentive to follow suit. This is the reason why of the Corp movement which was born on the premise that it is possible to change the way business operates for the benefit of people and the planet when we work together!”


We proudly conclude that

“Using Business to do good for People and Planet is not important, it’s the only thing that matters!”.